Healthcare Heroes
An marketing initiative dedicated to highlighting the outstanding contributions of Bournemouth University’s Health and Social Services Faculty. This campaign celebrates the hard work and commitment of the students, academics, and alumni who are making a meaningful difference in the healthcare sector.
PROJECT CONCEPT
The campaign featured inspiring stories from Bournemouth University students.
For instance, Mica Lee, a placement student, excelled in the cardiology unit at the Royal Bournemouth Hospital. Her experiences truly reflect the exceptional training and support that Bournemouth University provides.
- This initiative celebrates the dedication and impact of our students, academics, and alumni who are making a notable difference in the healthcare sector.
- Campaign featured in several popular shopping destinations across the South,
- Campaign was also visible across the University website and various social media platforms
The campaign also honoured the invaluable contributions of the university’s esteemed academics, and showcased them making significant strides in their respective fields.
The campaign was prominently displayed in various popular shopping areas across the South, including Gunwharf Quay in Portsmouth, West Quay Shopping Centre in Southampton, and Castlepoint Bournemouth.
The campaign was also visible across the University website and various social media platforms,
A special highlight of the campaign was the lighting of the HSS faculty building in blue, commemorating the 70th anniversary of the NHS. This visual tribute serves as a reminder of the invaluable services the NHS provides and the ongoing role the faculty plays in its future.
The campaign went across many other collateral.
